All work is documented. All changes to site content and all backlinks including anchor text and linking content are recorded and sent to the client by email and in hard archive copy.
All Google ranking postions are supplied in a live data feed, updated hourly.
Any SERPs improvements are noted and emailed as they occur.
Updates are also emailed weekly in terms of progress updates.
At the end of the project or at the end of the month a number of agreed metrics are reported on.
Examples would be:
- Google ranking postions improvement
- Traffic (month on month)
- Number of sales or Enquires (month on month)
- Domain metrics MOZ and Majectic (month on month)
- GA analysis of user journey
- Any Search Console reporting
- New or existing backlinks
End of project / month reports also include next steps and what we are planning to achieve in the next work period and more importantly WHY.